MakerMasti

Mall events

We don't just activate malls. We give families a reason to show up.

The Great Indian Maker Masti Fest is our flagship family engagement property — built to drive footfall, stretch dwell time and turn an ordinary mall visit into a day of hands-on science and making.

A boy grinning as he touches a Van de Graaff generator while shoppers stop to watch at a mall science festival
Children and parents gathered around the Science Wizards activity stand at Binge Central mall
The fest in a mall atrium · Binge Central

The property

Where science meets family masti.

Instead of passive mall entertainment, we build an environment where children make things, parents get pulled in too, and families end up spending real time together rather than walking through.

Live experiments and robotics tables, maker workshops, contests and photo-worthy installations turn a routine mall trip into something a family plans their weekend around.

  • Hands-on science
  • Family-first
  • Maker workshops
  • Pan-India
Bring the fest to your mall

How the activation works

From footfall to family engagement.

Seven stages, one continuous circuit — from the first bit of buzz to a reason for the mall's other tenants to benefit too.

  1. Attract 01

    Reach

    We build awareness around the fest and its programme before the doors open.

  2. 02

    Footfall

    The fest becomes a destination — a real reason to choose this mall this weekend.

  3. 03

    Entry

    Visitors step into an experience built specifically around kids and families.

  4. Engage 04

    Discovery

    Interactive installations spark curiosity inside the first thirty seconds.

  5. 05

    Participation

    Children do not just watch — they build, experiment, play and learn.

  6. Retain 06

    Dwell time

    Multiple zones and scheduled activities keep families in the mall longer.

  7. 07

    Conversion

    Longer, happier visits open doors for retail, F&B and every other mall touchpoint.

Why it works for malls

More than an activation. It's a footfall property.

  • Footfall driver

    A property, not a promotion

    A strong family proposition gives visitors a compelling reason to choose your mall on a given weekend.

  • Family engagement

    Parents included, not sidelined

    Children and parents take part together. This is not a kids’ corner adults wait outside of.

  • Longer dwell time

    More zones, more minutes

    Linked experiences encourage families to explore more of the activation, and more of the mall around it.

  • Repeat visits

    Built to bring them back

    Multi-day programming and rotating experiences give audiences a reason to return before the fest ends.

  • Brandable

    Sponsor-ready by design

    Individual zones carry sponsor branding without breaking the experience they are attached to.

  • Content generation

    Built for the feed

    Interactive moments naturally produce the photo and video content families want to share.

  • Community reach

    Schools come to you

    Competitions and school outreach pull in fresh audiences who were not already visiting.

  • Sponsor inventory

    New space to sell

    Branded experiential zones create inventory the mall can monetise alongside the activation itself.

The experience

What happens inside the fest?

Eight zones, each doing one job well — from the first spark of curiosity to the photograph that gets shared afterwards.

  • Hands-on science

    Experiments children run themselves, start to finish.

  • Robotics & tech

    Robots, machines, coding and emerging tech, up close.

  • Innovation zones

    Installations built to trigger curiosity and problem-solving.

  • Maker experiences

    Build, design, and take something home at the end of it.

  • Family challenges

    Activities designed for parents and children to do together.

  • Competitions

    School and community contests that pull in fresh audiences.

  • Workshops

    Structured learning, running throughout the fest.

  • Photo installations

    High-engagement moments built to be captured and shared.

Brand & sponsor opportunities

A platform brands can own.

The fest can be customised into branded experiences, sponsored zones and consumer engagement moments — without breaking the experience the sponsorship is attached to.

Bringing your own brand rather than a mall? That's an activation — and if it's your own staff and their families, a family day.

Available inventory

  • Presenting partner
  • Powered-by partner
  • STEM zone partner
  • Robotics zone
  • Innovation challenge
  • Workshop partner
  • Kids engagement zone
  • Sampling & product experience
  • Photo opportunity
  • Contest partner

Clients

Trusted Event Partners for India’s Leading Brands

100+ brands have booked this team

  • Apple
  • Microsoft
  • Infosys
  • TCS
  • HP
  • PayPal
  • 3M
  • Star
  • Tanishq
  • Aditya Birla Group
  • Indriya by Aditya Birla Jewellery
  • Reliance Digital
  • Hindustan Times
  • Lodha
  • Pravis
  • Nexus Whitefield
  • Amanora Mall
  • Pacific Mall Dehradun
  • Bhartiya Mall of Bengaluru
  • The Mall of Faridabad
  • M5 Ecity
  • 1MG Lido & Trinity Circle
  • Oberoi International School
  • Bal Bharati
  • National Public School Dindigul
  • Aditi Public School
  • Achievers Academy

The Numbers Behind Every MakerMasti Activation

3,000+
Birthday parties hosted
1,000+
Corporate events delivered
15+
Years running
6+
Cities we operate in

Before you ask

What mall teams ask first.

What is included in the price?

Activities, the host, science performers, all materials and kits, and takeaways for every participant. Setup and pack-down are ours.

Do you provide the venue?

No — we travel to a location of your choice, whether that is your home, your office, a school hall or a mall atrium.

Is it only science, or are there games too?

Both. Every theme mixes hands-on experiments with science games designed for the age group in the room.

What ages is this suitable for?

Ages 4–16. Themes and activity difficulty are matched to the specific age mix attending, not to a single bracket.

How far in advance should we book?

Two to three weeks is comfortable for a birthday. Corporate family days and festivals need longer — get in touch as early as you can.

Tell us the date.

We'll come back with the themes that genuinely suit the age mix — not the longest list.

Or call +91 96063 85256
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